8 Digital Marketing Strategies – Ultimate Guide to Learn Digital Marketing
Hello friends, I’ve been teaching you about Digital Marketing for a while now. I’ve been sharing the benefits, strategies and implementation . I’ve been telling you how Digital Marketing can help you scale your business and make it profitable. I’ve been sharing how to implement Digital Marketing strategies in your business and how you can learn this in-demand skill to create multiple income streams for yourself. I teach this skill through webinars, YouTube videos, blog posts and social media posts. But wouldn’t it be great if all that knowledge I’ve shared with you on different platforms and at different times was in one place? I know this would make you happy, save your time and help you learn, understand and implement Digital Marketing related things faster. Through this blog I want to give you that happiness. This is a comprehensive guide where I’ve described all the modules of Digital Marketing. After reading this you’ll know about Digital Marketing and other related skills. So let’s get started with this powerful guide which is absolutely free! What is Digital Marketing? Digital Marketing is an art through which you can market your products and services online and reach any corner of the world. This concept was discussed in the 1990s but is slowly making lives easier. With this online marketing any business can go from $0 revenue to multi-million dollars revenue in a short time. If we talk about some numbers in India, this industry which had a market size of 15 Billion INR in 2011 has crossed 250 Billion INR in 2021. That’s 1730% growth. So the digital age has truly begun in India. Digital Marketing has many benefits that’s why this industry is growing continuously. Apart from reaching customers easily and quickly it also helps in selling customized products according to customers’ demands, needs, problems and feedback. To sell products and services under Digital Marketing, social media, apps, websites, email marketing etc. are used. But what are those Digital Marketing tactics that you can use to take your offline business online and sell your products? Let’s find out in the next section. Digital Marketing Tactics / Digital Marketing Components / Digital Marketing Strategies Every online marketing tactic that helps in creating online presence and selling products is called a Digital Marketing tactic. While there are many such tactics used from time to time, there are also some main tactics among them all. We’ll look at the 8 Best Digital Marketing Tactics: Content Marketing Social Media Marketing (SMM) Search Engine Marketing (SEM) Search Engine Optimization (SEO) Pay Per Click Advertisement (PPC Ads) Affiliate Marketing Email Marketing Apps Marketing Let’s break it down: This is a paid strategy unlike Search Engine Optimization. Under this ads are run on search engines like Google & Bing. The purpose of these ads is to bring as many people as possible to your website. Suitable keywords are targeted to run these ads. Or you can say ads are run on search engines for some specific keywords. Whenever a person asks their query in the form of those keywords on a search engine, your website shows up and that’s how you get traffic. Content Marketing Content Marketing means creating and publishing content on various digital platforms! According to HubSpot, 82% of marketers are using Content Marketing. That’s a big number. This tactic is used to create digital presence, create brand awareness, increase traffic and generate leads. As you start creating content, people start to know you, brand awareness increases and you start attracting your target audience to your online platforms. Various channels are used to execute Content Marketing which are called Content Marketing Channels. Content is created through these channels and then promoted using other Digital Marketing strategies. Examples include Blog Posts, Audio & Video Type Content, Newsletters, E-Books, etc. Social Media Marketing (SMM) This is a strategy to promote brands and content on social media. The sole purpose of Social Media Marketing is to reach your target audience. Once the audience starts coming to social media, they are sold a quality product or service and money is earned. Under Social Media Marketing Strategy, paid strategies are used and viral campaigns are run on social media platforms like Facebook, Instagram, LinkedIn, Twitter, Snapchat etc. Search Engine Marketing (SEM) This is a paid strategy unlike Search Engine Optimization. Under this ads are run on search engines like Google & Bing. The purpose of these ads is to bring as many people as possible to your website. Suitable keywords are targeted to run these ads. Or you can say ads are run on search engines for some specific keywords. Whenever a person asks their query in the form of those keywords on search engine, your website shows up and that’s how you get traffic. Search Engine Optimization (SEO) SEO is a technique under which a website is ranked on search engines organically or without spending money. Similarly, there’s also YouTube SEO, under which YouTube videos are ranked on YouTube. In SEO, right keyword selection is the most important factor and plays an important role in ranking the website. If we talk about its various types, SEO is divided into four parts – On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO. Under On-Page SEO, web pages are optimized according to Google algorithms. Under Off-Page SEO, the activities you do are not directly related to your website, but still responsible for ranking, such as backlinks & directory submission! In Technical SEO, you have to optimize your website in such a way that it can be easily indexed and search engine crawlers can crawl it. In Local SEO, you have to optimize your website for local business so that the audience in your local area can come to your business website and transact with you. Pay Per Click Advertising PPC (Pay Per Click) Advertising is one type of traffic generation method where an advertiser pays the publisher each time their advertisement is clicked. PPC Ad Campaigns are run to attract the